InstEAD Co-Director Jennifer Roberts and Research Fellow Philip Powell contributed to a successful application with CFE Research and Consulting Ltd to be an approved supplier on the new Crown Commercial Service Behavioural Insights Framework. Their approved application positions them favourably alongside four other suppliers, including the Behavioural Insights Team and Mori Ltd, now in a position to deliver behavioural insights expertise to the UK Government and its non-commercial partners. The framework states that an appointed supplier “will be able to inform policy and service design by using behaviour change, with an emphasis on finding innovative ways of encouraging, enabling and supporting people to make better choices for themselves”. The framework agreement lasts for three years, until 2021, and is expected to be worth up to £16m.


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